InnoGames, Germany’s leading developer and publisher of online and mobile games, announces the start of a special collaboration between the successful fantasy city-builder Elvenar and M·A·C Cosmetics, the world’s leading professional makeup authority because of its unrivalled expertise in makeup artistry. The two companies have teamed up to raise awareness and celebrate diversity in both real and virtual worlds, making it the first ever brand available in the game. In time for the Halloween season, the collaboration runs from October 22 to November 11. During this period, fans of Elvenar and M·A·C can expect plenty of treats with Elvenar-inspired makeup looks, tips on how to recreate their own look at home, giveaways on the companies’ social media channels, in addition to an all new in-game Halloween event with even more surprises awaiting players.

The collaboration between Elvenar and M·A·C Cosmetics is a natural one, with the companies sharing values centered around diversity, inclusivity and creativity. In both cases, these values extend well beyond the employer perspective to the products themselves. Each company offers products created for people of all backgrounds and allows users to connect with other like-minded individuals to express themselves.

“We encourage players to come as they are and to express themselves in the virtual worlds of our games. Our games are created for all people – anywhere, anytime,” says InnoGames Chief Product Officer Christian Reshöft. “Our ongoing biweekly content updates allow us to introduce more diverse content, such as the visiting cultures in Elvenar or the new content that can be found in this year’s Halloween event. Working with M·A·C has allowed us to further connect these creative spaces and has given us the opportunity to share it with even more people.”

Using M·A·C Cosmetic products and the mystical fantasy world of Elvenar as inspiration, German drag queen Vava Vilde, M·A·C Global Senior Artist Angelo Rauseo and M·A·C National Artist Luisa Sporkenbach have each created an individual avatar with tutorials to recreate them at home. The tutorials can be viewed here: https://bit.ly/3m1akX0

“What I enjoy as an artist and appreciate about the fantasy world of Elvenar is that there is no limit to the imagination. Similar to how the choice between playing as humans or elves offers unique playing experiences, M·A·C offers products that go beyond just everyday makeup and can be used to create individualized looks like these. I hope this will motivate others to come up with their own looks at home just in time for Halloween,” says M·A·C Global Senior Artist Angelo Rauseo.

Elvenar’s Halloween event begins on October 22 and runs through November 11. This year’s storyline will introduce players to a new character with tasks and prizes that have never been seen before in the game. Opportunities to receive in-game diamonds*, discounts on products and additional surprises from the Vava Vilde, Angelo Rauseo and Luisa Sporkenbach are to come and will be announced at the start of the event.

Elvenar can be played for free and is available on browser and for iOS and Android devices.

*Virtual in-game currency, no cash out, non-transferable.

About Elvenar
Elvenar (www.elvenar.com) is a city-building Strategy-MMO set in a fantasy world. Tasked with creating a flourishing city, players can choose between Elves or Humans. This choice affects the appearance of the cities and their inhabitants, as well as the available technologies and units. The Elves live in the midst of magical creatures in harmony with nature, while Humans are ambitious builders and engineers. Between managing resources, leveling up buildings and unlocking new perks, players should also pay attention to the multiplayer-map if they want to find valuable relics. Yet, players might have to fight numerous fantastic creatures for them. Since its release in May 2015, Elvenar has been receiving continuous content updates, and as a cross-platform title, players can switch between browser, iOS and Android devices at any time.

About InnoGames
InnoGames is Germany’s leading developer and publisher of mobile and online games. The company based in Hamburg is best known for Forge of Empires, Elvenar and Tribal Wars. InnoGames’ complete portfolio encompasses seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players across the globe enjoy for years.

About M·A·C
M·A·C is the world’s leading professional makeup authority because of our unrivalled expertise in makeup artistry. Every day, M·A·C celebrates diversity and individuality – we are for All Ages, All Races, All Genders. M·A·C is at the forefront of fashion trendsetting, collaborating with leading talents from fashion, art and popular culture. Our Artists create trends backstage at fashion weeks around the world. Visit maccosmetics.de/chat-live and book your free 20-minute personal makeup session with your M·A·C Make-up Artist via video chat: www.maccosmetics.de/chat-live