Microsoft is supporting the launch with an additional promotion. The Microsoft Store will prominently feature Forge of Empires over the next several months in coordination with seasonal in-game events. Users will not only be able to see the game highlighted on the home page, but also on the game page, in the newsletter and as a special integration in the start menu when clicking on the Windows button, among other features.
“We are extremely excited to have Forge of Empires be available on Microsoft Store. We saw the potential and have been working closely with the Microsoft team for some time to make this a reality,” says Funda Yakin, Director Media and Market Development. “We are continuously on the lookout for new channels to bring our games to people around the world and the Microsoft Store with its massive reach in over 240 markets enables us to do just that.”
Forge of Empires is available in over 20 languages, which together also make up the majority of Microsoft Store traffic. While the focus is in Europe and the United States, the partnership has presented new geographies, including Latin America and Asia. Additionally, small preliminary tests were conducted in the Nordics in preparation for this launch.
InnoGames’ team prepared Forge of Empires for the launch by creating a Microsoft-native application. This was done by wrapping existing workflows and processes, which enabled a quick turnaround and supports easier adaptation in the future.
About Forge of Empires
Since its release in 2012, Forge of Empires (www.forgeofempires.com) has been one of the world's most successful strategy games, with several million active players in over 30 markets. In Forge of Empires, players guide a village through the different epochs of human history - from the Stone Age to the distant future. Through skillful planning and tactics on the battlefield, they can expand their sphere of influence and create an impressive empire. Continuous content updates ensure several years of fun. You can switch between browser, iOS and Android devices at any time while playing.
InnoGames is Germany’s leading developer and publisher of mobile and online games. The company based in Hamburg is best known for Forge of Empires, Elvenar and Tribal Wars. InnoGames’ complete portfolio encompasses seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players across the globe enjoy for years.