InnoGames promotes Michael Lenz to first Chief Analytics Officer
Tuesday, July 5, 2022 — Germany's leading developer and publisher of mobile and online games has appointed Michael Lenz to the newly created position of Chief Analytics Officer (CAO), effective July 1, 2022. Lenz has been with the company for over nine years and most recently served as Director of Analytics & Monetization.
"With his rare ability to turn data into insights and insights into impactful initiatives, Michael has contributed greatly to InnoGames' success. His appointment as CAO and fifth member of the Management Team reflects both his personal achievements and the ever-growing importance of data-driven decision-making," commented InnoGames Co-Founder and CEO Hendrik Klindworth.
Lenz added: "Even when I first joined InnoGames, I was impressed by the clean data set-up and the competent and transparent use of data. Building on this strength, other data enthusiasts and I were able to follow and co-shape the journey into the age of big data. Our goal was (and still is) to ensure that buzzwords like "marketing attribution" and "machine learning" are always backed by concrete benefits for InnoGames and our players. Overall, we want to continue to draw a competitive advantage from our unique blend of creativity and enthusiasm for our games and data-driven foresight. I am honored to support the management team in this mission and look forward to creating many more millions of hours of gaming fun with my 400+ fantastic colleagues."
After three years at the Hamburg-based games company Bigpoint, during which Lenz worked his way up from Games Analyst to Head of Analysis, he moved to InnoGames in 2013. After almost three years as Head of Analytics, he advanced to Director of Analytics & Monetization. His responsibilities as CAO of InnoGames include marketing and game analytics, data science, market research, monetization, customer relationship management, payments and video ads. In addition, Lenz will support InnoGames' parent company, Swedish Modern Times Group (MTG), in evaluating potential acquisition candidates.
Hamburg-based InnoGames is Germany's leading developer and publisher of mobile and online games and a certified Great Place to Work®. The climate-neutral company, which is part of Modern Times Group (MTG), was established in 2007 and is still run by its founders. Together with a 400+ strong team from over 40 nations, they create unique games that provide millions of players from around the world with years of fun. While InnoGames is best known for Forge of Empires, Elvenar and Tribal Wars, the company is continuously expanding its portfolio across genres and platforms. The most recent additions are Rise of Cultures and Sunrise Village, which saw successful commercial launches in early 2022.
MTG (Modern Times Group MTG AB) is an international gaming group that owns and operates gaming studios with popular global IPs across a wide range of genres.