InnoGames relaunches its Partnership Program
In line with InnoGames’ mission to create high-quality, virtual worlds, InnoGames titles are particularly well-suited for developing an enduring, active and loyal community. Both mobile and browser segments have experienced ongoing double- and triple-digit growth at Direct Partnerships in past four years. With this promising foundation, the new Partnership Program offers improved quality and an enhanced experience. New and existing partners will continue to enjoy all of the same benefits as before, such as financial rewards, advertising material and automated monitoring. The relaunch delivers further benefits to provide a more personalized experience. This includes a multi-tier incentive program that offers individualized rewards, together with multi-tier payouts and exclusive in-game items and creatives. A wide range of options are available, such as revenue share, Cost-per-Engagement (CPE) and Cost-per-Installation (CPI), as well as more opportunities for content creators and influencer marketing.
“Fairness and sustainability are just two of our core values and these are applied to our business partnerships as well. With InnoGames, partners can give their user acquisition channels a new dynamic. The key to our success has been the relationships themselves. We create dialogues with our partners to find the best solution, while fostering a mutual exchange of knowledge and insights to improve performance,” says InnoGames Head of Direct Partnerships Martin König. “The team has worked hard to prepare this new program and works equally as hard to develop long-lasting relationships. We look forward to optimizing our experience for existing partners, while continuing to welcome new ones.”
The Direct Partnership team has been a key part of InnoGames’ marketing department, responsible for numerous affiliates and a large portfolio of special partnerships with publishing houses, high coverage blogs, influencers, as well as business with pre-installations on mobile devices. The latter has become an important pillar of marketing within the last four years. The Partnership Program’s predecessor launched in 2013. Building on that success, there are now over 250 partners of all sizes that benefit from the team’s years of experience and InnoGames’ strong portfolio.
InnoGames is looking for new partners with more information and voices from existing business partners available on the Partnership webpage. Apply to be a partner here: https://pn.innogames.com/
InnoGames is Germany’s leading developer and publisher of mobile and online games. The company based in Hamburg is best known for Forge of Empires, Elvenar and Tribal Wars. InnoGames’ complete portfolio encompasses seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players across the globe enjoy for years.